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Pennsylvania Firearm Owners Association

Advertise with PAFOA

Advertising with us supports your business and your rights!

Thank you for your interest in advertising with the Pennsylvania Firearm Owners Association. We strongly believe that the opportunity we are offering you and your business to be a unique one: Get new customers and support the rights your business is (most likely) founded on! Every cent you spend on advertising with the Pennsylvania Firearm Owners Association goes right back into supporting the organization in it's fight to preserve the right to keep and bear arms in Pennsylvania.

According to Compete.com's Profile the Pennsylvania Firearm Owners Association websites combined are in the top 10,000 websites visited in the world. When put in the perspective of the billions of websites that exist on the Internet, this is no small feat.

Receiving over 40 million page views[1] over 7 million visits[2] from over 4 million unique visitors[3] a year, PAFOA gets more traffic than both the National Rifle Association and Gun Owners of America combined!

So if you're as excited as us about growing your business while protecting and expanding the shooting sports, please continue reading for an explanation of your options for advertising with the Pennsylvania Firearm Owners Association.

How It Works

The Pennsylvania Firearm Owners Association currently offers two methods of advertising: Impression-Based and Performance-Based.

Impression-Based Advertising

With Impression-based advertising, the Pennsylvania Firearm Owners Association sells you a promise of delivering your ad a certain number of times over a certain period of time. Impressions are sold in blocks of 1,000 at a rate determined by demand. Impression-based advertising is a great way to get your brand name out in front of millions of firearm owners and drive traffic to your website.

» Contact PAFOA For CPM Pricing «

Performance-Based Advertising

With performance-based advertising you pay us whenever a visitor clicks from our site to yours and completes a specific action, such as making a purchase, filling out a form, or signing up for an account.

Performance-based advertising is different in two ways: On the upside, you don't pay unless you get the results you want, but conversely you will be competing directly against all other advertisers for priority in our advertising delivery system.

The Pennsylvania Firearm Owners Association is currently associated with the following affiliate networks:

  1. AvantLink
  2. Commission Junction
  3. Google Connect Commerce

Please be aware that CPA advertising is a more technically complex system and will most likely require your website to have a shopping cart system that can integrate with a performance-based advertising platform like the ones listed above.

» Contact PAFOA About CPA Advertising «

Definitions

  1. A "view" is a single page view by a human.
  2. A "visit" is a single browsing session containing one or more "views" by a human.
  3. A "visitor" is a single, unique human making a "visit".