Advertise with PAFOA
Thank you for your interest in advertising with the Pennsylvania Firearm Owners Association. We strongly believe that the opportunity we are offering you and your business to be a unique one: Get new customers and support the rights your business is (most likely) founded on! Every cent you spend on advertising with the Pennsylvania Firearm Owners Association goes right back into supporting the organization in it's fight to preserve the right to keep and bear arms in Pennsylvania.
So if you're as excited as us about protecting and expanding the shooting sports, please continue reading for an explanation of your options for advertising with the Pennsylvania Firearm Owners Association.
How It Works
The Pennsylvania Firearm Owners Association currently offers two methods of advertising: Impression-Based and Performance-Based.
Impression-Based Advertising
With Impression-based advertising, the Pennsylvania Firearm Owners Association sells you a promise of delivering your ad a certain number of times over a certain period of time. Impressions are sold in blocks of 1,000 at a rate determined by demand. Impression-based advertising is a great way to get your brand name out in front of millions of firearm owners and drive traffic to your website.
» Contact PAFOA For CPM Pricing «
Performance-Based Advertising
With performance-based advertising you pay us whenever a visitor clicks from our site to yours and completes a specific action, such as making a purchase, filling out a form, or signing up for an account.
Performance-based advertising is different in two ways: On the upside, you don't pay unless you get the results you want, but conversely you will be competing directly against all other advertisers for priority in our advertising delivery system.
The Pennsylvania Firearm Owners Association is currently associated with the following affiliate networks:
Please be aware that CPA advertising is a more technically complex system and will most likely require your website to have a shopping cart system that can integrate with a performance-based advertising platform like the ones listed above.
» Contact PAFOA About CPA Advertising «
Statistics
According to Alexa Traffic Details the Pennsylvania Firearm Owners Association websites combined are in the top 10,000 websites visited in the United States and the top 50,000 websites visited in the entire world. When put in the perspective of the billions of websites that exist on the Internet, this is no small feat.
To help potential advertisers understand the size of the audience the Pennsylvania Firearm Owners Association can serve your advertising to, we provide historical monthly traffic statistics.
Please note that these statistics only include our discussion forum as it is our largest source of traffic.
| Month | Views [1] | Visits [2] | Visitors [3] |
|---|---|---|---|
| Totals | 39,379,516 | 7,269,160 | 4,680,043 |
| November 2008 | 2,819,173 | 518,789 | 350,113 |
| December 2008 | 3,119,920 | 579,902 | 386,375 |
| January 2009 | 3,466,935 | 646,518 | 424,553 |
| February 2009 | 3,227,330 | 619,257 | 407,621 |
| March 2009 | 3,797,230 | 730,153 | 469,507 |
| April 2009 | 3,512,972 | 681,857 | 439,620 |
| May 2009 | 3,235,834 | 589,573 | 373,703 |
| June 2009 | 3,073,294 | 543,492 | 338,954 |
| July 2009 | 3,293,383 | 570,217 | 355,901 |
| August 2009 | 3,237,028 | 583,040 | 370,642 |
| September 2009 | 3,199,019 | 579,069 | 366,790 |
| October 2009 | 3,397,398 | 627,293 | 396,264 |
- A "view" is a single page view by a human.
- A "visit" is a single browsing session containing one or more "views" by a human.
- A "visitor" is a single, unique human making a "visit".